Forbes Insights and Google have released research that shows the Internet is now the most important source of product and service information for C-level business executives ... more so than references from colleagues, personal networks, newspapers, magazines, TV, radio, conferences and trade shows.

Tags: c-level, executives, research, Forbes, Insights, Google, business, intelligence, internet, search

The challenge facing companies today is how to sustain the promotion of products and services in the face of aggressive competition ... yet also reduce spending and cut marketing resources to the bone?

Tags: mass marketing, inbound, outbound, communications, multimedia